About Making Science Make Sense®
Bayer Corporation, headquartered in Pittsburgh, is a subsidiary of Bayer AG, an
international health care, nutrition and high-tech materials group based in Leverkusen,
Germany. As an inventor company, it sets trends in research intensive areas. The
company’s products and services are designed to benefit people and improve their
quality of life. The Corporation is committed to the principles of sustainable development
and to its role as a socially and ethically responsible corporate citizen. Economy,
ecology and social responsibility are corporate policy objectives of equal rank.
In North America, Bayer had 2011 net sales of EUR 8,177 million ($11,366 million)
and employed 15,800 at year-end.
For more information, go to www.bayerus.com.
As a science and research-based company, Bayer Corporation has a strong stake in
helping to improve science education and to insure that all individuals are scientifically
literate. Bayer demonstrates this commitment with its national award-winning Making Science Make Sense® (MSMS)
program, a companywide initiative which advances science literacy across the United
States through hands-on, inquiry-based science learning, employee volunteerism and
MSMS is one of 300 corporate social responsibility
programs Bayer supports globally. For more than a century, Bayer has been acting
in the public interest, demonstrating a distinct kind of corporate citizenship that
benefits humankind and society at large. MSMS
has been honored with numerous awards, including two presidential accolades – The
Ron Brown Award for Corporate Leadership and The President’s Service Award – and
the National Science Board’s Public Service Award.
More than 40 years ago, MSMS was born when
Bayer volunteers began helping teachers teach and students learn science the way
scientists do – by doing it. Today, in Bayer site communities across the country,
more than 1,000 volunteers work to foster science literacy and ignite student interest
MSMS relies on a number of important national
and local partnerships. Nationally, Bayer has forged relationships with the U.S.
Department of Education, National Science Foundation, National Science Teachers
Association, American Association for the Advancement of Science and National Science
Resources Center to change the way science is taught and learned in the classroom.
Locally, Bayer is spearheading education reform with school districts, other businesses,
government and education organizations. Together, these groups work to implement
Standards-based inquiry-centered curricula and provide teachers with ongoing professional
development in science content and pedagogy. Thus,
MSMS not only helps educate the next generation of scientists, technologists,
engineers and mathematicians, it equips all students with the skills acquired from
a high quality, hands-on science education like critical thinking, creativity and
adapting to change. Skills that in today’s scientific and technological world are
essential to any career one chooses.
Bayer’s national science literacy campaign, led by astronaut Dr. Mae C. Jemison,
features the MSMS Experiment Guides for
parents and children; the MSMS Audio Series
and Video Vignettes, featuring two-minute sound byte science classes about everyday
science topics; the International Children’s Painting Competition, an environmental
art competition for students ages six-to-14 with its partner the United Nations
Environment Programme; and, the annual Bayer Facts of Science Education surveys,
which gauge public opinion on the- state of science education in the United States,
as well as support for reform and public recognition of the roles that science and
science literacy play in everyday life. In recent years, the surveys have also focused
in on the issue of diversity and underrepresentation in STEM (science, technology,
engineering and math) fields.
Also, in order to further galvanize STEM industry involvement in education, Bayer
has published and made widely available several resource guides, including:
- Building a Diverse U.S. STEM Workforce: Perspectives on Creating Successful Business
- Planting the Seeds for a Diverse U.S. STEM Pipeline: A Compendium of Best Practice
K-12 STEM Education Programs;
- STEM Education, Science Literacy and the Innovation Workforce in America: 2012 Analysis
and Insights from the Bayer Facts of Science Education Surveys 1995 – 2011.
- STEM Diversity and U.S. Higher Education: Recruiting, Retaining and Reinvigorating
College STEM Programs
Collectively, these reports provide business leaders and others with information
about best practice K-20 STEM education programs and practical advice for how they
can support and/or replicate such programs nationally or in their local communities.
For more information, go to www.bayerus.com/msms.
The goal is to inspire the next generation
of innovators and build a scientifically literate citizenry.